Friday, 9 December 2011

Equality and Diversity



What is equality?


Equality is ensuring individuals or groups of individuals are treated fairly and equally and no less favourably, specific to their needs, including areas of race, gender, disability, religion or belief, sexual orientation and age.
Promoting equality should remove discrimination in all of the aformentioned areas. Bullying, harassment or victimization are also considered as equality and diversity issues



What is diversity?


Diversity aims to recognise, respect and value people’s differences to contribute and realise their full potential by promoting an inclusive culture for all staff and students.


How can we promote equality and diversity?
We can promote equality and diversity by:


1.treating all staff and students fairly
2.creating an inclusive culture for all staff and students
2.ensuring equal access to opportunities to enable students to fully participate in the learning process
3.enabling all staff and students to develop to their full potential
4.equiping staff and students with the skills to challenge inequality and discrimination in their work/study environment
5.making certain that any learning materials do not discriminate against any individuals or groups
6.ensuring sure policies, procedures and processes don't discriminate

Monday, 10 January 2011

Greenwash

In an advertisement in National Geographic magazine in 2004, Ford Motor Company tried to convince readers of its commitment to the environment by announcing the launch of the Escape Hybrid SUV and the remodeling its River Rouge factory. One print ad read, "Green vehicles. Cleaner factories. It's the right road for our company, and we're well underway." What Ford failed to tell readers is that it only planned on producing 20,000 of its Hybrid SUVs per year, while continuing to produce almost 80,000 F-series trucks per month. Moreover, just prior to the campaign's release, the Environmental Protection Agency announced that Ford had the worst fleet wide fuel economy of all major automakers. Ford's failure to live up to its environmentally friendly image earned the company first prize among America's top ten worst greenwashers of the year.